Competitive Intelligence


Competitive Intelligence (CI), as well-defined as a methodical and ethical program for gathering, analyzing, and managing external information that can affect an organization’s plans, decisions, and operations. After completion of this course aspirant will inculcate in-depth knowledge and expertise to apply the CI process and CI-related methodologies, techniques, and tools to better analyse an organization’s existing and forthcoming competitive position. Aspirants apply analytical and socio-technical techniques to augment organizational decision making as related to CI, and should comprehend the problems about the collection, analysis, and management of external information.

Competitive Intelligence Course Modules

  • 1.1 Overview of CI
  • 1.2 The evolution of CI
  • 1.3 Meaning, Definition and Importance of CI
  • 1.4 CI Process and Cycle
  • 1.5 Business Benefit of CI
  • 2.1 Overview of Legal and Ethical Aspects of CI
  • 2.2 Addressing common CI-related legal issues
  • 2.3 Gauging your organization’s emphasis on ethics
  • 2.4 Establishing unwavering ethical guidelines
  • 2.5 Putting ethics into practice
  • 2.6 Avoiding familiar temptations and pitfalls
  • 3.1 Critical Success Factors
  • 3.2 Resources
  • 3.3 Business Processes
  • 3.4 Alliances and Conclusions
  • 3.5 Social and Cultural Drivers
  • 3.6 Technological Drivers
  • 3.7 Economics Drivers
  • 3.8 Environmental Drivers
  • 3.9 Political, Regulatory and Legal Drivers
  • 4.1 Commencing CI Quest- Planning and Initial Data Gathering
  • 4.2 Understanding Sectors
  • 4.3 Refining the Search
  • 4.4 Systematic Sources – Regular Corporate Document Filings
  • 4.5 Systematic Sources- One-off Corporate Filings
  • 4.6 Foreign Sources
  • 4.7 Human Source Intelligence
  • 4.8 Observing a Company
  • 4.9 Creating Sources and Methods and Craft of Analysis
  • 5.1 Figuring out the Numbers – Structure and Content of the Company Account
  • 5.2 Understanding Financial Statements
  • 5.3 Interpreting Non-financial Sections of the Company Accounts
  • 5.4 Assessing Information Quality
  • 5.5 Company’s Corporate Description Checklist and Culture
  • 5.6 Role and Status of Individuals and their interrelationships
  • 5.7 Comparing and Positioning Companies
  • 5.8 Forecasting Techniques
  • 5.9 Disseminating Competitive Intelligence
  • 6.1 Crunchbase
  • 6.2 Owler
  • 6.3 Talkwalker
  • 6.4 Visualping
  • 6.5 SimilarWeb
  • 6.6 SpyFu
  • 6.7 MOAT
  • 6.8 Google Alerts
  • 6.9 SEMrush

Capstone Project: AI and Machine Learning

In this capstone, learners will apply their deep learning knowledge and expertise to a real-world challenge. They will use a library of their choice to develop and test a deep learning model. They will load and pre-process data for a real problem, build the model, and validate it.


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Program Details

By the end of this course, students will:

  • Define Competitive Intelligence related terminologies in clear terms and comprehend the role of CI in organizations
  • Comprehend the ethical and legal restrictions on the collection and disclosure of corporate information
  • Know intelligence process in general and the competitive intelligence cycle in particular
  • Gain clarity of understanding on various business drivers such as internal and external
  • Know different how to collect data from various resources
  • Gain in-depth knowledge and expertise to take actionable decisions
  • Understand the feature and operations of different open-source tools

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