Digital Marketing Career in 2022

As we are generation is witnessing the era of the digital world and with the Digitalization and online brand, presence gives rises to this field drastically. The COVID-19 pandemic has increased the way of using digital marketing. The rapid switch in the digital world has made us realize the productivity of digital marketing. Digital marketing is one of the creative fields which uses most of the innovative ideas and strategies as compared to the other fields. Along with innovative digital marketing is also a cost-effective method. There are various different segments of digital marketing such as:-

1. Social media marketing
2. Email – marketing
3. Search engine marketing
4. Search engine optimization
5. Content marketing
6. Social media optimization
7. E-commerce marketing
8. Analytics

Digital Marketing Roles

1.Digital Marketing Manager

Roles and Responsibilities of a Digital Marketing Manager include:

• Maintaining, Planning and executing a complete digital marketing strategy
• Handling email campaigns, display advertising campaigns, and more
• Maintaining  and Designing, building and social media presence
• Analyzing and preparing reports of campaigns performance
• Identifying valuable insights and trends with optimizing the campaigns on the basis of the outcome
• Brainstorming creative ideas and growth strategies

Skills/Qualification Required

• Degree in marketing or a relevant field
• Work experience in digital marketing
• Creative and rational thinking potential
• Experience in working with varied tools and software used in digital marketing
• A tendency to stay updated with latest trends

2.Content Strategist

Roles and Responsibilities of a  Content Strategist include:

• Managing the editorial calendar for timely publishing
• handling the team and Assign blogs to writers
• Researching on new and latest topics on the basis of content need
• Conducting a keyword research for SEO

Skills/Qualification Required

• Relevant work experience
• Article portfolio that has been published
• team management experience in project
• content management system experience
• Handling keyword research tools and SEO

3. SEM/ SEO Specialist

Roles and Responsibilities of an SEM/ SEO Specialist include:

• Market trend Research and preparing a report
• Collecting Data and analyzing the same for campaigns
• Designing, executing and maintaining a campaign
• Analyzing the performance of the campaigns simultaneously
• Research keywords to implement in the website content

Skills Required/Qualification: 

• Relevant experience in SEM
• Good at communication, maintaining online customer acquisition and performance marketing
• experience of handling SEO and SEM management tools
• Preparing and generating reports
• Adequate analytical skills

4. Email Marketing Specialist

Roles and Responsibilities of an Email Marketing Specialist include:

• Identifying and analyzing the target audience
• Preparing and implementing email campaigns
• Creating email copies and generating mobile-friendly templates
• Ensuring proper flow of communication with clients
• minimizing unsubscribes
• Analyzing campaign performance and preparing reports

Skills Required/Qualification: 

• Relevant experience in digital marketing specialist/email marketing manager
• Hands-on experience in handling marketing tools and techniques
• Familiarity with database and analytical tools
• Project management skills
• Excellent written communication and copy-writing  skills

5. Social Media Manager

Roles and Responsibilities of a  Social Media Marketer include:

• Conducting research on latest trends
• Analyzing target audience
• Developing and implementing social media strategy
• Setting objectives and preparing an ROI report
• content Generation, editing, publishing and sharing it on a regular basis
• Monitoring  SEO metrics and web traffic

Skills Required/Qualification: 

• Relevant experience in social media marketer
• Experience in content management
• Written communication and  copy-writing skills
• Adhere to the deadlines and publish content as per the calendar
• Analyzing new strategies and tricks to increase engagement and traffic on different social media channels

Tools used by Digital Marketers

1. SEMrush

SEMrush provides these Key Features:

• Analyze competitors’ keywords and ads
• Discover organic competitors
• Evaluate competitors’ product listing ads
• Conduct back link analysis

2. Hootsuite

Hootsuite is used by thousands of marketers and social media experts, some Key Features are as follow:

• Schedule social media posts
• Measures social media output
• Manage social content seamlessly
• Prioritize essential conversations

3. Vimeo

Keeping in mind the trends revolving around videos, Vimeo provides some Key Features are as follow:

• Publish videos online
• Customize the player
• Advanced analytic
• Streamline feedback and gather the team

4. MailChimp

With mail-chimp, billions of emails being sent with this platform, it turns out extremely usable. Some Key Features are as follow:

• Automate marketing campaigns
• Inbuilt analytic to keep a tab on marketing campaigns
• Integration of 300+ apps
• Inbuilt security tool

5. Canva

Canva helps to create unique and creative images that can be shared across varied channels, some Key Features are as follows:

• Create images according to social media platforms
• Get a variety of templates
• Several photo editing options

These are some tools and software which is used by every digital marketer expert. You can check out these software which I have mentioned above and try to learn to work on them. If you find this article useful then you can subscribe to my blog.